ABU General Assembly Delegates Set to Tour Sri Lanka

COLOMBO (News1st): International delegates attending the 63rd General Assembly of the Asia-Pacific Broadcasting Union (ABU) the world’s largest media forum are set to explore Sri Lanka’s scenic beauty and rich historical heritage today.

Delegates representing 225 electronic media organizations across 66 ABU member countries will tour several key locations across the island.

The initiative is expected to boost Sri Lanka's global image and promote the country to international tourists.

Meanwhile, the 15th ABU TV Song Festival took place last night at Stein Studios in Ratmalana. Featuring performances by renowned artists from across the region, the festival aimed to offer foreign delegates an immersive experience of both regional and Sri Lankan music, culture, and artistic identity.